Final Expense insurance represents one of the most stable, recession-proof opportunities in the financial services industry. With over 10,000 baby boomers becoming eligible for retirement every single day, the market continues to expand at an unprecedented rate. Yet despite this growing demand, 90% of new insurance agents still fail within their first year.
David Price, founder and CEO of The Price Group (TPG), built his insurance empire on Final Expense sales, transforming from a struggling newcomer making $2,000 in his first month to earning over $1 million annually within four years. His systematic approach to Final Expense insurance has since helped hundreds of agents achieve six-figure and multi-six-figure incomes, with some reaching millionaire status in record time.
But what makes Final Expense insurance such a powerful vehicle for building wealth? How did David Price crack the code on consistent success in this market? And what specific systems and strategies does The Price Group use to help agents thrive in Final Expense sales when so many others fail?
Understanding Final Expense Insurance
Before diving into David Price’s success strategies, it’s essential to understand what Final Expense insurance is and why it represents such a significant opportunity.
What is Final Expense Insurance?
Final Expense insurance, also known as burial insurance or funeral insurance, is a type of whole life insurance designed to cover end-of-life expenses. These policies typically range from $5,000 to $25,000 and are specifically intended to help families handle:
- Funeral and burial costs
- Outstanding medical bills
- Credit card debt and personal loans
- Other final expenses that burden families during difficult times
The Target Market
Final Expense insurance primarily serves individuals aged 45-85 who:
- Have limited disposable income for large insurance premiums
- May not qualify for traditional life insurance due to health issues
- Want to ensure their families aren’t burdened with final expenses
- Prefer simple, straightforward insurance products
- Value the security of guaranteed coverage
Why Final Expense is Recession-Proof
Unlike many financial products that fluctuate with economic conditions, Final Expense insurance remains stable because:
Universal Need: Everyone will eventually need end-of-life coverage, regardless of economic conditions.
Demographic Certainty: The aging population ensures consistent market growth.
Affordability Focus: Policies are designed to be affordable even during economic downturns.
Emotional Driver: The desire to protect family from financial burden transcends economic cycles.
Government Independence: Unlike some financial products, Final Expense doesn’t depend on government programs or policy changes.
David Price’s Final Expense Journey
David Price’s success in Final Expense insurance wasn’t immediate or easy. His journey illustrates both the challenges and tremendous opportunities within this market.
The Humble Beginning
When Price started in insurance in 2018, he faced every obstacle that destroys most new agents:
- Poor-quality leads that barely responded
- No mentorship or systematic training
- Awkward phone skills and presentation abilities
- Limited understanding of the market and products
- Making just $2,000 in his first month
“I was TERRIBLE,” Price admits. “I sounded awkward as hell on the phone. I was calling garbage leads that barely picked up. I had zero mentorship. I was figuring everything out the hard way.”
The Breakthrough System
Despite these challenges, Price possessed two crucial qualities that would drive his eventual success:
- Relentless persistence – He refused to quit despite early failures
- Analytical mindset – He studied what worked and systematically improved
Through trial and error, Price developed a systematic approach to Final Expense sales that would eventually generate:
- $213,000 in his first full year
- $514,000 in his second year
- $742,000 in his third year
- Over $1 million in his fourth year
The Scaling Revolution
Price’s personal success was impressive, but his real breakthrough came when he began helping other agents replicate his results. By systematizing his approach and providing the support he wished he’d had, Price created a model that consistently produces successful Final Expense agents.
The Price Group Final Expense System
The Price Group’s approach to Final Expense insurance differs dramatically from traditional agency methods. Instead of leaving agents to figure things out independently, TPG provides comprehensive systems, support, and resources.
Lead Generation Excellence
Quality leads are the foundation of Final Expense success, and TPG’s lead generation system specifically targets ideal Final Expense prospects:
Demographic Targeting: TPG’s Facebook advertising system targets individuals aged 45-85 with income levels appropriate for Final Expense coverage.
Geographic Optimization: Leads are generated with specific geographic targeting, ensuring agents work within their preferred territories.
Interest-Based Qualification: Prospects must demonstrate genuine interest in Final Expense coverage before being classified as qualified leads.
Exclusive Distribution: Each lead goes to only one agent, eliminating competition and improving conversion rates.
The results speak for themselves: TPG agents achieve close rates of 17.55% compared to industry averages of 8-12%.
Product Portfolio Strategy
While many agents focus solely on one Final Expense carrier, The Price Group’s independent model provides access to multiple A-rated insurance companies, creating several advantages:
Better Client Matching: Agents can find the most appropriate product for each prospect’s health, age, and financial situation.
Competitive Pricing: Multiple carrier relationships ensure competitive pricing and better value for clients.
Approval Rate Optimization: Different carriers have different underwriting standards, increasing the likelihood of approval for each prospect.
Coverage Options: From simplified issue to guaranteed acceptance products, agents have options for virtually every prospect.
Training and Development
The Price Group’s training program addresses the specific skills needed for Final Expense success:
Phone Skills Development: Systematic training in professional phone presentation, objection handling, and rapport building.
Product Knowledge: Comprehensive understanding of Final Expense products, underwriting guidelines, and policy features.
Market Education: Deep knowledge of the target demographic, their concerns, motivations, and decision-making processes.
Sales Process Mastery: Step-by-step methodology for conducting Final Expense sales from initial contact through policy delivery.
Technology Integration
TPG leverages technology to maximize agent productivity and results:
Lead Management System: Automated lead distribution and tracking ensure optimal lead utilization.
Performance Analytics: Real-time tracking of key metrics including contact rates, close rates, and production levels.
AI-Powered Insights: Emerging AI systems help agents optimize their approach based on historical performance data.
Communication Tools: Professional phone systems, CRM integration, and automated follow-up capabilities.
The Financial Opportunity in Final Expense
Understanding the financial potential of Final Expense insurance helps explain why David Price and The Price Group focus heavily on this market.
Commission Structure
Final Expense insurance typically offers attractive commission structures:
- First-Year Commissions: 100-140% of annual premium
- Renewal Commissions: 2-8% of premium for policy lifetime
- Advance Payments: Immediate commission payment upon policy approval
- Persistency Bonuses: Additional compensation for policies that remain in force
Income Scaling Potential
The Price Group’s agents demonstrate the scaling potential of Final Expense sales:
New Agent Potential: Well-trained new agents often achieve $3,000-5,000 monthly income within their first 90 days.
Experienced Agent Results: Seasoned agents regularly earn $8,000-15,000 monthly, with top performers exceeding $20,000.
Team Building Multipliers: Agents who build teams can leverage their Final Expense expertise to create residual income through overrides and bonuses.
Geographic Expansion: Successful agents can expand their territories or work multiple states to increase their market size.
Return on Investment
The mathematical advantage of quality Final Expense leads becomes clear when examining TPG’s agent ROI data:
- Lead Investment: $1,500-2,500 monthly
- Typical Production: $6,000-12,000 monthly
- Net Profit: $3,500-9,500 monthly
- ROI: 300-400% monthly returns
This ROI far exceeds traditional investment vehicles and provides immediate cash flow for agents.
Success Strategies for Final Expense Agents
David Price and The Price Group have identified specific strategies that separate successful Final Expense agents from those who struggle.
Understanding the Market Psychology
Final Expense prospects have unique characteristics that successful agents learn to navigate:
Fixed Income Concerns: Most prospects live on limited, fixed incomes and are sensitive to premium costs.
Health Anxiety: Many prospects worry about health issues affecting their insurability.
Family Protection Motivation: The primary driver is protecting family from financial burden, not personal benefit.
Simplicity Preference: Prospects prefer straightforward products without complex features or riders.
Trust Building: This demographic values personal relationships and requires higher trust levels before purchasing.
Effective Communication Techniques
Successful Final Expense agents master specific communication approaches:
Empathy and Understanding: Acknowledging the prospect’s concerns about protecting their family.
Education Focus: Explaining how Final Expense insurance works without being condescending.
Value Demonstration: Showing the cost of final expenses versus the cost of insurance coverage.
Urgency Creation: Helping prospects understand the importance of acting while they’re still insurable.
Objection Prevention: Addressing common concerns before they become objections.
Process Optimization
The Price Group teaches a systematic approach to Final Expense sales:
Lead Contact Protocol: Specific timing and methodology for initial prospect contact.
Qualification System: Determining prospect suitability and motivation quickly and efficiently.
Presentation Structure: Logical flow that builds value and addresses concerns systematically.
Application Process: Streamlined approach to completing applications and gathering required information.
Follow-Up Strategy: Systematic follow-up for prospects who don’t purchase immediately.
The Competition Advantage
The Price Group’s approach to Final Expense creates several competitive advantages that compound over time.
Quality vs. Quantity
While many Final Expense operations focus on high-volume, low-quality approaches, TPG emphasizes:
- Premium Lead Quality: Higher-converting prospects justify higher lead costs
- Agent Support: Comprehensive training and ongoing coaching improve results
- Technology Leverage: Systems and tools that increase agent productivity
- Long-term Thinking: Building sustainable businesses rather than quick wins
Multiple Carrier Access
TPG’s independent model provides advantages unavailable to captive agents:
- Product Flexibility: Options for prospects with different health and financial situations
- Competitive Pricing: Access to the most competitive rates available
- Underwriting Options: Multiple carriers increase approval rates
- Market Responsiveness: Ability to adapt to changing market conditions quickly
Comprehensive Support System
Unlike traditional agencies that provide minimal support, TPG offers:
- Dedicated Coaching: Regular one-on-one coaching sessions with experienced managers
- Team Environment: Collaborative culture that encourages knowledge sharing and mutual support
- Performance Tracking: Detailed analytics that help agents optimize their approach
- Recognition Programs: Regular acknowledgment and rewards for achievement
Building a Final Expense Career
For agents considering Final Expense insurance as a career path, The Price Group provides a proven roadmap for success.
Getting Started
New agents begin with:
- Comprehensive Training: 2-3 weeks of intensive Final Expense education
- Lead Pipeline: Immediate access to qualified prospects
- Mentorship Assignment: Pairing with experienced, successful agents
- Technology Setup: Complete system configuration and training
- Performance Monitoring: Weekly reviews and optimization sessions
Skill Development Progression
Agent development follows a systematic progression:
Phase 1 (Months 1-3): Basic competency development
- Phone skills and professional presentation
- Product knowledge and application processes
- Lead management and follow-up systems
- Initial income goals of $3,000-5,000 monthly
Phase 2 (Months 4-12): Performance optimization
- Advanced sales techniques and objection handling
- Market specialization and territory optimization
- Income scaling to $8,000-12,000 monthly
- Beginning team leadership opportunities
Phase 3 (Year 2+): Business building and leadership
- Team building and override income development
- Market expansion and multi-state licensing
- Advanced product knowledge and specialized markets
- Income potential exceeding $15,000-25,000 monthly
Long-term Career Paths
Successful Final Expense agents can pursue multiple career advancement opportunities:
Senior Agent Roles: Mentoring and training new agents while maintaining personal production Market Manager Positions: Territory management and agent recruitment responsibilities
Independent Agency Ownership: Building and operating independent Final Expense agencies Multi-Line Expansion: Adding additional product lines and markets to existing Final Expense expertise
The Technology Revolution in Final Expense
The Price Group is pioneering the integration of advanced technology into Final Expense sales, creating new opportunities for agent success.
AI-Powered Lead Optimization
Emerging AI systems will:
- Predict which leads are most likely to convert for individual agents
- Optimize contact timing based on prospect behavior patterns
- Recommend personalized presentation approaches
- Automate routine follow-up and administrative tasks
Enhanced Customer Experience
Technology improvements include:
- Streamlined application processes that reduce completion time
- Digital policy delivery and management systems
- Automated premium collection and policy administration
- Enhanced customer service and retention programs
Predictive Analytics
Advanced analytics will help agents:
- Identify optimal prospect characteristics for their selling style
- Predict market trends and adjust strategies accordingly
- Optimize territory management and lead allocation
- Improve long-term business planning and goal setting
Market Trends and Future Outlook
The Final Expense insurance market continues to evolve, creating new opportunities for prepared agents.
Demographic Expansion
Several trends are expanding the Final Expense market:
- Baby Boomer Aging: The largest generation in history is entering prime Final Expense years
- Life Expectancy Changes: Longer lifespans create extended sales opportunities
- Economic Uncertainty: Market volatility increases demand for guaranteed insurance products
- Healthcare Costs: Rising medical expenses make Final Expense protection more valuable
Product Innovation
Insurance carriers are developing new Final Expense products that:
- Offer more flexible premium and benefit options
- Include additional benefits beyond basic death coverage
- Provide simplified underwriting for faster approval
- Integrate with digital platforms for improved customer experience
Distribution Evolution
The Final Expense market is experiencing distribution changes that favor prepared agents:
- Technology Integration: Agents who leverage technology gain competitive advantages
- Quality Focus: Markets are shifting toward quality over quantity approaches
- Professional Standards: Higher professional standards are becoming industry expectations
- Consumer Education: Better-informed consumers demand more professional service
Getting Started with The Price Group
For agents interested in Final Expense success through The Price Group, several pathways exist.
Direct Agent Opportunities
Agents can join TPG as direct representatives and receive:
- Immediate access to qualified Final Expense leads
- Comprehensive training and ongoing support
- Multiple carrier appointments and product access
- Technology platform and performance tracking tools
- Team environment and collaborative culture
Experience Requirements
The Price Group welcomes agents at all experience levels:
- New Agents: Complete training program and mentorship support
- Experienced Agents: Transition support and advanced development opportunities
- Successful Agents: Leadership roles and team building opportunities
- Former Captive Agents: Independence transition and expanded product access
Income Expectations
Realistic income expectations based on TPG agent performance:
- Month 1-3: $3,000-5,000 monthly with proper execution
- Month 4-12: $8,000-12,000 monthly for committed agents
- Year 2+: $15,000-25,000+ monthly for top performers and team builders
Conclusion
Final Expense insurance represents one of the most stable and lucrative opportunities in the financial services industry, but success requires the right system, support, and approach. David Price and The Price Group have created a proven methodology that helps agents achieve results far above industry standards.
Through quality lead generation, comprehensive training, multiple carrier access, and ongoing support, TPG agents consistently outperform their peers in both income and job satisfaction. The combination of growing market demand, recession-proof products, and systematic approach creates an opportunity for long-term career success.
For agents tired of struggling with poor leads, inadequate support, and limited earning potential, The Price Group offers a proven alternative. Their Final Expense system doesn’t just teach sales techniques – it provides a complete business model for building lasting wealth in the insurance industry.
As David Price often reminds his agents: “Insurance can give you the future you’ve always wanted. All it asks from you is one thing: treat it like the life-changing opportunity it actually is.”
The Final Expense market will continue growing for decades to come. The question isn’t whether opportunity exists – it’s whether you’re ready to seize that opportunity with a proven system and support structure.
Ready to explore Final Expense success with The Price Group? Connect with David Price and his team to learn how their proven system could transform your insurance career and financial future.
