85 days. That’s all it took for David Price, founder of The Price Group (TPG), to build a brand-new, seven-figure insurance business from scratch.
It wasn’t luck. It wasn’t hype. It was the result of intentional strategy, disciplined execution, and a mindset locked in on results.
Here’s how he did it—and how you can too.
The Vision Was Clear From Day One
David didn’t just hope for big results. He built a detailed blueprint. Starting in October, his goal was to hit $1M+ in production within 90 days.
He reverse-engineered everything:
- How many agents were needed?
- What would each agent need to produce?
- What systems and support would fuel sustainable growth?
- How could he make agents profitable fast?
The Three-Part Focus That Fueled the Growth
- Profitability
Agents need to make money to stay in the game. David prioritized competitive pricing, exclusive leads, and high ROI. - Retention
It’s not about just writing business—it’s about keeping it. TPG’s systems were built to help agents close and retain clients. - Support & Mentorship
Agents had direct access to David and the leadership team for coaching, accountability, and hands-on help.
“Support and mentorship were non-negotiable. If you had the work ethic, we had the system.”
Results That Speak for Themselves
In December alone, TPG did $473,000 in production with just 56 writing agents.
- Average production per agent: $844
- That’s nearly 3X the industry average
By Day 85, the agency had generated $1,119,559 in revenue.
5 Principles Behind the Success
- Profitability First
When agents make money, they stay. Period. - Obsess Over the Numbers
David tracked daily:
- Leads purchased
- ROI per campaign
- Production written
- Retention rates
- Mindset Over Motivation
Tough days came. But focus on long-term goals and staying consistent made all the difference. - Systems Win
David built repeatable processes that agents could plug into and win with, no matter their background. - Mentorship and Community
Agents didn’t just get training—they got a tribe. A real culture of support.
How You Can Replicate It
If you want to build something big in 2025:
- Set a clear goal and reverse-engineer it
- Build systems that produce consistent results
- Track your metrics religiously
- Find mentorship from someone doing what you want to do
- Stay consistent, even when progress feels slow
“Consistency beats perfection. Every time.”
Final Thoughts
This wasn’t just about hitting a number. It was about proving what’s possible when you:
- Focus on profitability
- Build smart systems
- Stay committed to the mission
David Price is helping agents do exactly that—every single day.
Ready to make your first $100K or next $1M?
Join the movement at weareinsuranceagents.com or follow David at @davidpriceofficial.
