The path to building an 8-figure insurance agency isn’t always glamorous. For David Price, founder of The Price Group (TPG), it was filled with broken promises, old leads, minimal support, and moments where quitting seemed like the easier option.
But he didn’t quit. And this is the story of how he turned adversity into fuel for a mission-driven movement that’s now helping thousands of agents nationwide.
The Early Days: Broken Promises and $2 Leads
In 2018, David got his insurance license with zero experience. He was promised mentorship, leads, and training. What he got instead were:
- 80% contract (lowest available)
- 2- to 5-year-old recycled leads
- A mentor who showed up late and left early
- No real training or systems to plug into
David drove from Louisiana to Fort Lauderdale just to get a half-day of training, then returned home to knock on doors with outdated leads. His first sale came from a lead that was 5 years old.
“I was knocking on doors and doing whatever it took. I didn’t know better, but I knew I wasn’t going to quit.”
Battling Financial Strain and Lack of Support
David burned through savings trying to make the system work. He drove four hours to work 20 leads. After the first batch, there were no new leads available. He was told to wait until he moved to Florida.
Even after moving, he faced continued struggles:
- Losing money weekly
- A commission structure that didn’t reward effort
- No consistent lead flow
- A upline that gave titles but no real support
“I pulled out my bank statements and said, ‘I’m going broke.’ They just told me what I wanted to hear to get rid of me.”
Hurricane Work, Bullies, and a Turning Point
After taking a short break to do hurricane relief work (where he earned $30K in 3 weeks), David returned to his agency to find criticism and bullying from uplines who claimed he wasn’t committed.
But something clicked.
He decided not to let others define his success. Instead, he started building his own systems, hiring agents, and mentoring them the right way.
One of his first hires became the #1 agent in the company.
First Breakthrough: $100K/Month Agency
By his first anniversary in the business, David had:
- Hit $100K/month in issued business
- Mentored new agents to top-performer status
- Earned a 105% contract by hitting goals his upline never believed he could achieve
All this was done without any special favors—just grit, hustle, and relentless focus on helping others succeed.
Lessons That Built TPG
David used every hardship as a lesson. He learned:
- The importance of lead quality and volume
- How to create systems that new agents can follow
- How to support agents with real mentorship
- Why culture and leadership matter more than titles
“Don’t make one bad upline your excuse. Make them your reason. Outwork them. Outgrow them. Treat people better than they ever treated you.”
Today: Leading the Future of Insurance Sales
David now leads TPG—a fully independent IMO built on the belief that if you:
- Work hard
- Stay coachable
- Commit to the process
…you can achieve financial freedom, impact others, and build a business that lasts.
His mission? Help others avoid the pain he went through and create a blueprint for lasting success.
Inspired?
Visit weareinsuranceagents.com or follow David at @davidpriceofficial
