In a world where most insurance agents struggle to hit six figures in their first year, JRock the Generator (aka Jen) didn’t just survive—she thrived.
In 2019, with no prior sales background and just a little training, Jen issued 625 policies totaling $450,000 in production. That’s an average of 12 policies per week, all while working final expense leads.
In a candid conversation with David Price, founder of The Price Group (TPG), Jen shared how she did it—and what any new agent can learn from her meteoric rise.
1. Start With the Right Mindset
Jen didn’t overthink commissions or get stuck trying to “know it all.”
“I just wanted to help people. If I treated every client like my mom or grandma, I knew I’d win.”
She imagined every client as a loved one. It wasn’t about the sale—it was about making someone’s life better.
2. Love People Deeply (Even on the Phone)
Even after switching to telesales, Jen found ways to build powerful connections. She sent Christmas cards, called just to pray, and even mailed tea or gifts to show appreciation.
“If you treat people like they matter, they won’t forget you. That’s how you get referrals and lifetime clients.”
3. Get Comfortable With the Basics
Insurance applications are not rocket science. Jen compared filling out a life insurance app to filling out a massage intake form.
“If you’ve ever filled out a form at the doctor’s office, you can write a policy.”
New agents often overcomplicate the process. Jen just focused on:
- Filling out apps accurately
- Asking basic health questions
- Listening more than talking
4. Work the Leads
In her first year, Jen worked 50+ leads per week. That discipline and work ethic paid off.
“People think it’s about getting better at sales. It’s really about talking to more people.”
Jen used her natural gift of connection and combined it with pure activity. The result? Consistent high-level performance.
5. Go the Extra Mile
From buying a sofa for a struggling family to doing dishes or giving rides to the bank, Jen never held back in helping people.
“Look for ways to surprise and delight people. Make them feel seen.”
This “Mother Teresa meets killer closer” approach set her apart and kept her heart centered even during tough weeks.
6. Build Rapport Like a Superpower
Jen’s nickname wasn’t “The Generator” for nothing. She could instantly connect with strangers on the phone like they were family.
“If I was playing a video game and had to build an agent, I’d max out the rapport stat. That beats sales skills any day.”
7. It’s Not About Insurance. It’s About You.
David and Jen both agree:
“You’re not selling insurance. You’re selling you. Would you buy from you? Would you rehire yourself today?”
Success doesn’t come from having the best script. It comes from:
- Being coachable
- Showing up daily
- Loving on people without agenda
- Taking ownership of your time and impact
Final Thoughts: Want to Issue $450K Your First Year?
Here’s your blueprint:
- Be coachable
- Get 40-50 leads/week
- Focus on connection, not commission
- Treat every client like family
- Go above and beyond
If you want support from mentors like David Price and a community like We Are Insurance Agents, you don’t have to do it alone.
Follow @davidpriceofficial for more agent success stories
Join the movement at [weareinsuranceagents.com]
