When David Price launched The Price Group (TPG) as an independent IMO, he promised radical transparency. In this second full month of operations—December—TPG proved that people-first, data-driven strategies aren’t just idealistic. They work.
Here’s a full breakdown of what happened behind the scenes to generate $473,459 in submitted production, and more importantly, what it means for agents looking to build something real in 2025.
Key Performance Metrics (December 2024)
- Leads Distributed: 3,635
↑ 40% increase from November (2,587 leads) - Lead Investment: $72,000
↑ 40% from November - Writing Agents: 56
↑ 30% from November’s 43 writers - Applications Submitted: 446
↑ 51% from November’s 294 apps - Total Submitted Production: $473,459
↑ from $282,000 in November
Closing Ratio
- December Lead-to-Close Rate: 12.27%
↑ from November’s 11.36%
This tracks the number of total leads delivered to the number of applications closed. While many agencies can only dream of hitting double digits, TPG averaged over 12% close ratio across all agents.
Agent Profitability Metrics
- Cost Per Application (CPA): $163
↓ from $175.99 in November - Average Production Per App: $1,615
↑ more than double the standard final expense app size - Average Production Per Agent: $8,454
↑ from $6,581 in November (+28%) - Average Leads Per Agent: 64.91
Real ROI for Real Agents
These are the average ROI figures based on agent contract levels:
- 100% Contract: 551% ROI
- 110% Contract: 616% ROI
- 120% Contract: 681% ROI
- 130% Contract: 746% ROI
- 140% Contract: 811% ROI
“We’re not building a system where only top producers win. We’re building a system where committed, coachable agents can thrive.”
Why It Works: The TPG Advantage
- Seal Team Standards: TPG doesn’t accept everyone. Agents are vetted, trained, and supported like elite professionals.
- Exclusive Lead Program: High-converting, in-house leads delivered in real time.
- Transparent Metrics: No smoke, no fluff—just weekly and monthly numbers agents can rely on.
- Virtual Office Culture: Real-time support from mentors and peers. Everyone shows up, collaborates, and executes daily.
What’s Next
TPG isn’t slowing down. The mission is to reach $1 billion in annual premium and document the entire journey so agents can see exactly what it takes.
If you want to:
- Track your own ROI
- Get real leads
- Build with transparency
- Create freedom through systems
Then this model was built for you.
Join the Movement
Follow David at @davidpriceofficial
Learn more at weareinsuranceagents.com
