January marked another breakthrough for The Price Group (TPG) and its founder, David Price. In their third full month as a fully independent IMO, TPG submitted a staggering $766,165 in production, continuing a sharp upward trend in both performance and agent success.
January 2025 Key Stats:
- Leads Distributed: 6,629 (↑ 82% from December)
- Lead Investment: $128,450 (↑ 76.7%)
- Average Cost per Lead: $19
- Writing Agents: 80 (↑ 42.8%)
- Applications Submitted: 753 (↑ 68.8%)
- Submitted Production: $766,165 (↑ 61.8%)
- Closing Ratio: 11.36% (steady from November)
- Cost Per Application (CPA): $170.58
- Average Production per App: $1,117
- Average Production per Agent: $9,577 (↑ 13.3%)
- Leads per Agent: 82.86 (↑ 27.7%)
Zero Paid Recruiting, 100% Organic Growth
What makes this even more impressive? TPG spent $0 on recruiting in January. Every agent came from organic referrals, inbound interest, or proven systems that new and seasoned agents could plug into and win immediately.
“The agents coming to us are either seasoned producers stuck under the wrong structure, or brand-new agents who get their first sale on their very first batch of leads.” — David Price
Empowerment > Control
David’s leadership philosophy is rooted in empowering people, not controlling them. Instead of hoarding opportunity or fearing that agents might “get too good and leave,” he focuses on helping them grow. And if they do leave? He considers that a win, too.
“If they leave because I empowered them, I still did my job. That’s a blessing.”
Numbers That Matter
While most agencies brag about production alone, TPG focuses on profitability per agent and ROI:
ROI by Contract Level:
- 100%: 496%
- 110%: 556%
- 120%: 615%
- 130%: 675%
- 140%: 735%
That means agents on a 100% contract made ~$5 back for every $1 they invested in leads.
“This business isn’t about who can work the hardest. It’s about who can build the most efficient, profitable machine.”
Leadership Through Transparency
David is building something rare: an agency where leaders share the real numbers, including wins and losses, and teach agents how to understand:
- Cost per acquisition
- True net income
- System building vs. pure hustle
He believes this is how you build something sustainable, duplicatable, and valuable.
Looking Ahead
David’s goal is to break $1M in monthly production soon and build 10 full-time team builders who never have to personally produce again.
His secret? Data, culture, systems—and people first.
Want to join a team where tracking, training, and transparency drive results?
Connect with us at weareinsuranceagents.com or follow David on Instagram: @davidpriceofficial
