By David Price, CEO of The Price Group

Today, I made a tough call: I let go of two people from my team.

Not because they weren’t producing.
Not because they lacked potential.
But because they didn’t align with our core values.

One was toxic. The other, unethical.

And if I’ve learned anything building The Price Group, it’s this:

You protect the mission, even if it costs you production.

Too many agencies tolerate bad apples just because they produce.

We don’t.

At TPG, we believe:

✅ Integrity over income
✅ Culture over commissions
✅ Values over volume

We’re not just running another sales agency.
We’re building a movement. A legacy.

And I’d rather protect our culture than sell it out for another $100K month.

If you’re building a team—don’t compromise.
Because the moment you do? It’s already over.