By David Price, CEO of The Price Group (TPG)
As the founder of The Price Group, I get this question a lot:
“What’s the REAL difference between your leads and those $5 leads I keep hearing about?”
Grab a coffee—we’re about to break it down. ☕
Why Everyone’s Talking About Cheap Leads
You’ve seen the posts:
“We’ve got the CHEAPEST LEADS OUT THERE!! Only $5!!”
And sure, it might sound exciting—especially to new agents or those on a tight budget. But let me ask you this: what kind of insurance agent do you think that post attracts?
Hint: It’s not the ones building a long-term, profitable business.
The Problem with $5 Insurance Leads
Let’s look at the math behind these so-called “deals.”
Say your cost per application (CPA)—what it costs you in leads to get one sale—is around $200. That means:
- You’d need 32 $5 leads just to write one application.
- If your CPA is closer to $100? You’re still burning through 15–16 leads per app.
That’s a lot of:
- ☎️ Cold calls
- 📉 Rejection
- 😩 Burnout
- 💸 Time wasted
And the real kicker? The ROI (return on investment) usually sucks—if you’re lucky enough to even break even.
Now, Let’s Talk About TPG Insurance Leads
At The Price Group, we play a different game.
Let’s take Agent B, for example—one of our part-time agents working just a few hours a week last month.
Here’s what her numbers looked like:
- Lead cost: $22 each
- Cost per application: $80-something
- Leads per app: Just 4
- Total lead investment: $1,650
- Commission earned: $8,628
- ROI: 422.89% in 30 days
Think about that. If you showed those numbers to a professional investor, they’d be foaming at the mouth. That’s not crypto. Not stocks. That’s real cash flow in one month—with leads from TPG.
The Price Group Doesn’t Sell Leads—We Build a Machine
If you’re stressing over a few extra dollars per lead and ignoring the single most important metric—ROI—you’re missing the forest for the trees.
At The Price Group, we don’t sell names and phone numbers. We deliver:
✅ Qualified prospects
✅ Scored and prioritized leads
✅ Nurtured buyer intent
✅ Ready-to-buy clients hand-delivered to you
It’s not magic. It’s strategy, technology, and real support.
The David Price Difference
I didn’t build a multi-million-dollar insurance agency by chasing the cheapest lead source. I built it by focusing on what matters: net profit, agent success, and smart systems.
The Price Group exists to help our agents win—and we prove it with numbers like Agent B’s every single month.
So if you’re looking to build a real business in the insurance industry, ask yourself:
Do I want cheap leads—or do I want results?
Final Thoughts: Numbers Matter
In insurance sales, numbers don’t lie. If you’re only looking at lead price and not your return on investment, time efficiency, and stress levels, you’re setting yourself up for failure.
Don’t fall for $5 distractions.
Choose leads that lead to profit.
Choose a system that actually works.
Choose The Price Group.
