It happens every year. January rolls around, and gyms fill up, sales teams double down, and agents everywhere declare their biggest year yet. But fast forward just a few weeks, and half of them disappear.
David Price, founder of The Price Group (TPG), sees this pattern not just in life, but in business. He recently broke down why people fail to stick to their goals—and what you can do differently.
The Problem: Motivation Fades Fast
On a team call, David pointed out a sharp drop: 60 agents showed up on Monday. By Tuesday? Just 40. That’s a 33% drop in 24 hours.
Same thing on his morning runs. January 1st, the streets are packed. By the second week? Empty sidewalks.
It turns out this isn’t a coincidence:
- Only 9% of Americans stick to New Year’s resolutions by year-end
- 75% make it past the first week
- Most people give up by “Quitter’s Day” (2nd Friday in January)
Why People Quit
The biggest reasons:
- Setting unrealistic goals (35%)
- Not tracking progress (33%)
- Forgetting the goal altogether (23%)
But here’s the most important one: people simply don’t do what they say they’re going to do.
The Fix: Build Better Habits
David teaches that success isn’t about motivation—it’s about habit management. The question isn’t, “Do you feel like working today?” It’s, “Did you do what you said you would do?”
Simple habits that make all the difference:
- Show up on time (meetings, dials, trainings)
- Be ready before the day begins
- Prioritize business like you prioritize food and sleep
- Treat your goals like non-negotiables
“If you’re late to the meeting, you’re probably late to your goals.”
Your Business is Your Boss
David reminds agents that as entrepreneurs, no one is coming to hold you accountable. You’re the boss now. That means:
- Showing up without being told
- Doing the work even when you don’t see results yet
- Making activity your daily priority
$2,000 a Week Changes Everything
David shared a personal example:
“When I started in insurance, my goal was to consistently make $2,000 a week. I’d never done that before.”
$2,000 a week equals six figures a year. And it starts with daily focus, not some magic formula.
- Not every agent hits it Week 1
- But if you stay consistent for 3–6 months, it happens
Would one year of sacrifice be worth a lifetime of freedom?
Excuses vs. Execution
Everyone wants success. Few want to pay for it.
- You want freedom? Pay in discipline
- You want income? Pay in effort
- You want a new lifestyle? Give up your old habits
“If you’re not willing to pay in time, energy, or attention, you don’t want it bad enough.”
Final Word: One Day at a Time
The formula is simple:
- Show up
- Work hard
- Keep your word
- Sleep well
- Repeat
You don’t need balance. You need focus.
It’s not about being perfect. It’s about being consistent.
And if you do that? Your future self won’t just thank you. They’ll pay you.
Join the Movement
Follow David at @davidpriceofficial
Join the community: weareinsuranceagents.com
