Empowering Agents to Succeed with Freedom, Integrity, and Strength At The Price Group, we put people first, offering agents a vibrant community, diverse options for clients, and a mission-driven culture. Discover Our Mission About Us Our mission is to empower agents to succeed by providing freedom of choice for clients and fostering a people-first, supportive environment. Learn More About Our Mission The lion as a symbol of Strength, Courage, and Leadership. Each quality is linked to TPG’s goals, such as leading with integrity, courageously innovating, and setting an industry example.